On August 18, 2010, the entire southern facade of the Standard Hotel, New York came alive with a never-seen-before combination of fashion, lights, sound and dance at the Target Kaleidoscopic Fashion Spectacular. 66 dancers led by Choreographer, Ryan Heffington, performed a highly stylized number. 155 rooms across 13 floors were lit up with 156 LED lights and the music was an original score composed by Sam Spiegel and Squeak E. Clean.
It was featured in: The Wall Street Journal, WWD, New York Daily News, New York Times, InStyle.com and MSN.com.
Agency: Mother New York
ECD: Tom Webster
CD: Piers North
Mother: Jocelyn Schaltenbrand
Mother: Kristine Yapp
Film Production: Legs