KRISTINE YAPP JONES

About

Come back soon.

Photo by Liz Jamora
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Awards & Recognitions

  • 2020, Event Marketer B-to-B Dream Team

  • 2020, EX Award Judge

  • 2019, Event Marketer Top Women in Events 2019

  • 2019, The BizBash Top 1000 People in the U.S. Event Industry

  • 2018, The BizBash Top 500 People in Events

  • 2016, BizBash Event Style Awards Judge

  • 2016, Twitter City: Best Corporate Event Conceptβ€”Budget Over $250,000, BizBash Event Style Awards

  • 2014, Mashable House: Best Use of Social Media for an Event or Meeting, BizBash

  • 2011, Virgin Mobile Lady Gaga Tour Sponsorship: Best Proprietary Property (Consumer), Event Marketer

  • 2011, Virgin Mobile Lady Gaga Tour Sponsorship: Best Activation of an Entertainment Sponsorship, Event Marketer

  • 2011, Virgin Mobile Lady Gaga Tour Sponsorship: Best New Technology, Event Marketer

  • 2010, Virgin Mobile Lady Gaga Tour Sponsorship: Concert Marketing & Promotion, Billboard Touring Award

  • 2010, Virgin Mobile FreeFest: Best Proprietary Event, Event Marketer

Kristine is a mom and a dedicated leader in marketing operations and events, skilled at working cross-functionally to transform vision into strategic processes that drive efficiency throughout the organization. She excels in building and managing Project Management teams while integrating tools and technologies that enhance the effectiveness of world-class marketing initiatives and events.

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  • Lead Producer for #OneTeam 2018 and 2020, resulting in a 25% increase in employee retention.

  • Developed workflow templates utilized across departments, significantly improving process efficiencies.

  • Managed a $15M annual team budget, ensuring optimal resource allocation and spending.

  • Established event policy guidelines adopted by Twitter to standardize best practices.

  • Collaborated with security, privacy, legal, and compliance teams to securely manage Personal Identifiable Information with vendors, enhancing overall security protocols.

  • Spearheaded the creation of the go/virtual resource, ensuring adherence to proper formats across the enterprise.

  • Designed a Go/No-Go Template for event evaluations, adopted by San Francisco Bay Area technology leaders.

  • Led the development of Event KPIs strategy, ensuring accurate tracking of spend-to-revenue ratios.

Specialties:

πŸ”Ή Project management
πŸ”Ή Program management
πŸ”Ή Budgeting & planning
πŸ”Ή Cross functional team management
πŸ”Ή Cost analysis
πŸ”Ή Policy & strategy
πŸ”Ή Resource planning / Staff allocation
πŸ”Ή Marketing operations
πŸ”Ή Scalable operations
πŸ”Ή Workflow creation
πŸ”Ή Team building
πŸ”Ή Team development
πŸ”Ή Relationship management
πŸ”Ή Event production & management
πŸ”Ή Experiential marketing
πŸ”Ή Agency management
πŸ”Ή Large scale conference production
πŸ”Ή Hybrid events
πŸ”Ή Contract management
πŸ”Ή Vendor management
πŸ”Ή Business reviews
πŸ”Ή RFPs

Outside of work she can usually be found with her family or on a golf course ⛳️. 

Past Speaking Engagements