In 2009 Virgin Mobile formed a partnership with Lady Gaga by becoming the first title sponsor of the Monster Ball Tour in the United States. Since then Virgin Mobile has gone on to sponsor the second and third legs of the Monster Ball in 2010 and 2011.
Over the course of three years, Virgin Mobile Monster Ball program was executed at 106 shows within 80 markets all across the U.S. The program consisted of three activations onsite along with various branding throughout the arena. Virgin Mobile reached millions of consumers with this sponsorship.
Agency: Mother New York
ECD: Tom Webster
CD: Piers North
Creative: Stefan Laurence
Mother: Kristine Yapp
Producer: Jim Striebich
Photographer: Tracey Wilson
Video by: Chris Laxamana