With more than four decades of success, the International CES convention reaches across global markets, connects the industry and enables CE innovations to grow and thrive. 2010 was the seventh year that Dell had a presence in Las Vegas during CES. For the third year in a row Dell decided not to be on the show floor but instead transformed the Hardwood Suite in the Palms Casino and Resort to become their own world for CES. Each room of the Hardwood suites appealed to one of their five consumer segments.
Agency: Mother New York
ECD: Tom Webster
AD: Jed Grossman
CW: Eugene Fuller
Mother: Chiara Adin
Mother: Kristine Yapp